Southern Grace® was founded by two sisters, Ashi & Rosie, with a simple mission: to uplift women through trendy, feel-good styles designed with a graceful, flattering fit.

As part of the GRACE+EMMA family, Southern Grace® is rooted in the same values that guide everything we do: Create Community. Lead with Grace. Uplift Others.

Southern Grace® is more than a name—it’s a reminder that you can be strong, stylish, a little bit country, and still lead with grace.